What are we all about?
The proportion of companies that use market research to support business-to-business (B2B) sales can vary but those who do it regularly as part of their growth strategy, will be better placed to understand industry trends and customer needs.
Surveys and studies have shown that large companies typically recognise these benefits and around two thirds invest in formal market research.
Sadly, this isn’t the case with many SMEs as they often mistakenly believe that gaining professional market intelligence is a practice only possible for corporates. Kytemark’s own research of 110 SMEs found that only 25% had tried it.
But in its 20 years of operating, Kytemark has provided its services to several multi-nationals and equally, to many, many dozens of SMEs. Irrespective of company size, the aim – to make market intelligence accessible and affordable – always remains the same.
David Milnes,
Director of Customer Insight
30 years of experience in business research.
David’s core skills include delivering research programs designed to connect clients to new business opportunities. His research has supported several large corporates and dozens of SME organisations across the technology, marketing services and professional consultancy sectors.
David holds the Market Research Society’s Advanced Certificate and has a Postgrad in Marketing Management from The Liverpool Business School.
KyteMark are members of the UK’s leading technology trade association, techUK.