Jackie Jarvis
CEO Marketing Co. (Business Mentoring)
Service: Customer Pathfinder
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Research Challenge:
- Attempt to quantify in £’s the value clients derived from mentoring
- Source Testimonials & Case Studies for new website
KyteMark Solutions
- 7 Customer Interviews, generating 7 Testimonials, 2 Referrals & a written-up Case Study
- One of the core q’s directly addressed the £’s issue, and received 4 quantifiable answers
- Very strong testimonials provided impetus for client to launch new business idea
Marketing Co. post-Customer Pathfinder:
It is such a useful exercise if you want to find out how you really truly add value, the key messages that motivate others to work with you and information that will help you to improve the positioning of what you do to attract more of your ideal appreciative clients.
Nitesh Patel
CEO – Biofuel Refineries (Green Fuel Producer)
Service: Customer Pathfinder
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Research Challenge:
- Tax changes have altered structure of biofuels market
- Strategic guidance sought from customers
- Testimonials & Case Studies required for marketing materials
KyteMark Solutions
- 8 Customer Interviews, generating 7 Testimonials, 4 Referrals & a written-up Case Study.
- Analysis of the Biofuels market providing a variety of possible solutions
- Website copy & design identified as a key follow-up requirement
Biofuels post-Customer Pathfinder:
KyteMark made it easy for us to understand the value that Pathfinder could have on our business. The subsequent process and the results exceeded our expectations. Thank you.
Jenny Moseley
Director – Opt-4 (Data Protection)
Service: Online Surveys
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Research Challenge:
- Data protection consultancy Opt-4 wished to gain empirical evidence in response to increasing concerns from businesses about increasing marketing opt-out rates and the need to improve the volume of permissioned data.
- They commissioned KyteMark Solutions to run an online survey and produce summary findings.
- The research was conducted between October 2010 and May 2011
KyteMark Solutions
- KyteMark designed a survey to provide information on what opt-out rates actually are; how they have moved over the last five years; what rates are achieved by the best and worst performing permission statements and if/how brands have attempted to get individuals to opt back into marketing.
- The online survey was completed by 44 top brands in a range of sectors including Financial Services and Publishing. This was followed by in-depth interviews with a selection of respondents.
- The survey provided a way to benchmark opt-out rates and understand the way that brands are dealing with permission challenges.
Opt-4 Post KyteMark’s Online Survey:
For the past few years David has played an integral role developing and promoting my Company’s consultancy services.
Janina Milner
Marketing Manager – OxTS (GPS Manufacturer)
Service: Customer Pathfinder
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Research Challenge:
- OxTS designs and manufactures world leading GPS products, which they sell through a carefully chosen network of international distribution agents.
- As the company sought to develop new products and market, the senior management team needed to delegate more day-to-day client interaction to their growing account management team.
- They were keen to ensure that the high level of customer service clients had come to expect would not be lessened in any way.
KyteMark Solutions
- KyteMark advised and designed an online client survey which was supplemented by 15 customer interviews.
- Insightful interviewing revealed that customers were in the main content, but they did also highlight that the new recruits didn’t have the same expertise as their managers.
- KyteMark identified some ‘quick win’ tactical improvements and suggested a more strategic and account planning and management re-structure.
OxTS’ Post KyteMark’s Customer Pathfinder:
We approached KyteMark on a tight deadline and budget to help us conduct a survey of our network of representatives world-wide. They proved to be very reliable and experienced.
Heather White
Managing Director – Non-Exec Hub (Membership Organisation)
Service: Online Surveys
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Research Challenge:
- Newly launched in 2013, The Non Exec Hub was looking to become the destination for anyone serious about becoming or developing a role as a Non-Executive Director and/or Trustee. Its aim is to be the UK’s largest knowledge, networking, jobs, training and community portal for people who are or who aspire to be an NED and/or Trustee.
- The role of the NED and Trustee has never been more important or challenging. These positions are vital to Good Governance, in a volatile world that now places even more value on ability, experience, dedication and integrity.
- In light of this Non-Exec Hub were keen to discover the views and experiences of professionals from all occupations and sectors – people who want to make a difference not just to FTSE350 organisations, but to SME’s, AIM-listed organisations, the Third Sector and beyond
KyteMark Solutions
- KyteMark helped design and distribute an online survey that was completed by 638 experienced and would-be NEDs and Trustees. It became the first ever The Non Exec Hub Insight Report.
- The Non Exec Hub Insight Report is the most comprehensive and current study of its type. It reports in-depth on the experiences, aims and ambitions of professionals who are or who want to be an NED or Trustee in the UK.
- The Insight Report is particularly powerful as it is the first meaningful research for individuals who may be looking to become an NED or Trustee outside the ‘traditional’ FTSE 350 arena.
- It identified the key drivers and motivations, the main obstacles that need to be overcome – and the networks and channels available to help ‘get there’ to become a non-exec.
Non-Exec Hub Post KyteMark’s Online Surveys:
We would like to extend our special thanks to David Milnes of KyteMark – who through his expert knowledge of survey construction, format and interpretation, helped make the Insight Report 2013 such a great success.
Michael Mitchell
Director – Genesis Development (Change Consultancy)
Service: Prostpect Pathfinder
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Research Challenge:
- In the belief that by 2015 at least 25% of directors of FTSE 100 should be women, in 2010 the Government commissioned the Lord Davies report, ‘Women On Boards’, which recommends what businesses could do to increase the proportion of women on corporate boards.
- Whilst applauding this initiative, as a consultancy which specialised in people-change, Genesis Development wished to explore how women themselves might overcome gender-based career obstacles.
KyteMark Solutions
- Our research was not designed to be a statistical snapshot of what the current state of gender inequality is, as this has been tackled by many other studies with far larger sample sizes. Instead the focus was to explore in-depth how inequality has been confronted by women.
- Consequently our report, written from over 40 interviews with senior female executives (many FTSE 100) , actually draws its conclusions from the minority of respondents – the successful women who had encountered aspects of gender inequality but via their tenacity, actually disagreed that it has significantly impacted their career progression.
Post report publication developments included:
- Speaking at a FTSE100 Company’s Women Task Force Lunch.
- Referral from Theresa May MP to leading Government ‘think tank’.
- Hosting a Women In Business Forum run by Genesis Development.
- Further research commissioned looking at male attitudes towards inequality
Genesis Development Post KyteMark’s Prospect Pathfinder:
I never dreamed we’d achieve the prominence that KyteMark’s research initiative gained our Company. Getting a compliment on House of Commons letterhead really took my breath away!
Ed Laccohee
Managing Director – Controlled Projects (Project Management)
Service: Prostpect Pathfinder
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Research Challenge:
- Project management consultancy & software house Controlled Projects were aware that large organisations invest billions of pounds on capital projects and yet, very little is collectively known as to why projects so frequently fall short of expectations. With a lack of specific findings available, this study was initiated to independently review project management operations in order to feed back and best indicate when a capital project is heading into troubled waters.
- One area the research was keen to address, was the ‘typical’ cost of managing a project as a proportion of total project capital expenditure as this is often where software and consistent process can add value by removing cost.
KyteMark Solutions
- KyteMark surveyed the opinions of 39 experts in the field through a combination of quantitative questionnaires and a series of one-to-one interviews. All of the participants were experts directly involved in project management, from companies with a Programme, Project or Portfolio Management Office (P3MO) or Project Support Office (PSO).
- KyteMark reported striking findings that contrast the shortcomings of current practice with the opportunities offered by a modern, information technology driven business environment.
- Our findings suggested that while there is a considerable drive to introduce structured project management, direct visibility of projects within their larger programmes becomes increasingly obscured as organisations grow and mature.
Controlled Projects Post KyteMark’s Online Survey:
The research paper KyteMark conducted and wrote on our behalf clearly demonstrates to potential buyers our Industry expertise and keenness to understand their business challenges.