Customer Pathfinder

What is a Customer Pathfinder?

A Customer Pathfinder is a tailored market insights product, carried out in 6 clearly defined steps. It delivers strategic direction, defines the competitor landscape and uncovers sales opportunities.

The approach begins with rigorous goal setting and a thorough research design before any of the investigations begin.

Once confirmed, the research scrutiny starts. This includes curation of any client market data, acquiring information from specialist research sources, and undertaking in-depth interviews with a mix of customers and industry experts.

The findings are then curated and compiled into a Customer Pathfinder report that illustrates key insights, market trends, customer pain points and competitor positioning.

Every Customer Pathfinder is unique, but all provide vital evidence for future business development decisions.

See Our 6 Steps

1 - Listen and pinpoint a business’ growth aspirations
Kytemark’s attentive assessment framework has been built and tuned over the past 20 years. See our Growth Assessor (add link – see next Slide) to see the typical areas covered
2 - Build a focused research design and framework
Every new research project benefits from the experience gained from many dozens of past Pathfinders.
3 - Investigate and curate secondary information
Once research objectives are set, work begins with an extensive search and meticulous analysis of available information, e.g. from trade associations and business libraries.
4 - Conduct and record in-depth interviews
Professionally conducted interviews then begin with market experts, customers and prospects. Where possible, these are sourced from Kytemark’s network.
5 - Analyse and collate findings, with data pooled and tagged
Findings written in an easy-to-navigate report. Summary source information is prepared to support potential future targeted research.
6 - Findings review to determine ‘best-fit’ new growth ideas
Market opportunities and challenges illustrated, alongside potential business development goals.

Customer Pathfinder

What is a Customer Pathfinder?

1 - Listen and pinpoint a business’ growth aspirations

2 - Build a focused research design and framework

3 - Investigate and curate secondary information

4 - Conduct and record in-depth interviews

5 - Analyse and collate findings, with data pooled and tagged

6 - Findings review to determine ‘best-fit’ new growth ideas

Timespan: 4-6 weeks

Company information

Important links